Benjamin Moore launched a funny mockumentary, featuring a family in unique living quarters, to promote its Regal Select REVIVE paint for vinyl siding. A charming but fictitious family, the
Hopsons, opts for a two-story bouncy house because all their neighbors' houses have vinyl siding that can't be painted, according to Mr. Hopson. The home is clearly a great core workout -- but leave
the high heels at the door. Entertaining is troublesome due to a weight limit and applying make-up with precision is impossible. But the family makes it work, until they see their next-door neighbor
getting his vinyl siding painted. That's when the bouncy house dream deflates -- both in the mind of Mrs. Hopson, and in reality, when a runaway lawn edger pokes a hole in the house. "Vinyl, meet
paint," closes the ad,
seen here, created by
The Martin Agency and directed by
Nick Jasenovic.
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