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AOL UK Embraces Programmatic

AOL UK has gone fully programmatic with all reserved inventory for its owned-and-operated sites. The move includes AOL, Huffington Post, Engadget, TechCrunch, Parentdish and MyDaily. Noel Penzer, managing director of AOL UK, called the move "a major milestone for AOL UK and the industry as a whole." He believes AOL is now leading a trend in the industry which will removes much of the administrative side of buying ad space. Agency leaders have welcomed the move.

Read the whole story at Media Week »

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