What can you accomplish in five seconds?
Marty Goldberg not only creates films in five-second intervals, he lives life the same way. That means fast eating, shaving only one side of your face a day -- and I don't even want to imagine how he
showers. It could take five seconds to turn on the water! Goldberg is part of
Dell's "Learning Meets Doing" back-to-school marketing campaign, and he's a figment of the brand's
imagination. In the two-minute online video, Goldberg describes his "Goldberg Method" of directing and functioning in the world. His mother is super proud and his assistant is in awe of the aspiring
director. The pair work on a new film, "The complete history of life," and shoot, edit and produce content using Dell products. When the film premieres, Goldberg and his assistant greet moviegoers and
simply wait outside for them to leave, since the film is a mere five seconds.
Watch the video here, created by
Y&R New
York.
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