GroupM Hires Goldhersz As Chief Data Officer; Cowdell Moves To N.A. CEO Of MediaCom

GroupM named Harvey Goldhersz as chief data officer and CEO of GroupM Analytics, and Phil Cowdell as North America CEO of MediaCom, a GroupM agency. Goldhersz joins GroupM from MediaCom, where he has served as vice chairman and worldwide COO for the past ten years.

Prior to that, Goldhersz was founder and CEO of MediaCom Digital and CEO of Beyond Interactive, merging four separate entities -- Beyond Interactive, MediaCom Digital, and Grey E-Media.

Goldhersz's responsibilities at MediaCom will be absorbed by the agency's current leadership team, led by Worldwide Chairman and CEO Stephen Allan.

Goldhersz has also been CEO of MediaCom North America since 2011, a role that will now be assumed by Phil Cowdell, currently president of client services at GroupM. He previously served as CEO and then chairman of Mindshare North America, leading the agency to nearly $2 billion in new business wins in less than two years.

"With Harvey supporting MediaCom as head of GroupM Analytics and Phil taking his spot as our North American CEO, we are in a truly enviable position to develop both our global offer, as well as our North American business," said Stephen Allan, MediaCom Worldwide Chairman and CEO. "Phil will contribute greatly to the product build-out underpinning our global positioning as the Content and Connections Agency, ensuring that our skills and offerings as system thinkers are optimally aligned with both the needs of current clients as well as our new business opportunities."



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