Outdoor has returned to growth in the second quarter of 2014, driven by transport and digital spend, figures from the Outdoor Media Centre reveal. Digital saw a 30 per cent year on year rise in spend,
up to GBP68.3m, accounting for a quarter (26 per cent) of the outdoor market. According to Nielsen, categories which spent significantly more in the quarter on outdoor than last year include
Media, Government, Property, Retail, and Travel and Transport.
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