• by Amy Corr  @MediaPostOTL, August 1, 2014

Standard Time has been named creative agency of record for olloclip, a creator of detachable camera lenses designed to add creative options to photos taken on mobile devices. As the company's first AOR, Standard Time will focus on conceptualizing, creating and delivering creative multiplatform advertising campaigns. Olloclip creates products such as the Telephoto Lens, Macro 3-IN-1 Lens and Quick-Flip case -- pushing the parameters of what's possible in mobile photography. "Olloclip is revolutionizing mobile photography," said Michael Sharp, founder and creative director of Standard Time. “They are the pioneers in an image-driven society and we're thrilled to be their creative and strategic partner. We're confident we can develop engaging stories that make meaningful connections between olloclip and their consumers." "The Standard Time team really won us over, not just with their detailed understanding of the brand, but also by showcasing the potential and opportunity in a brand new category olloclip created," said Tim DeBrincat, Director of Marketing at olloclip.