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Mobile Accounts For More Than A Third Of UK Search

  • The Drum, Monday, August 4, 2014 8:50 AM

Quarterly search advertising spend is up by 24 percent across EMEA, with revenue up by 23 percent, research from Kenshoo has found. The research found that mobile accounts for just over a third of spend (36 percent) in the UK in Q2 2014, It also found that in the UK 38 percent of all paid-search clicks in Q2 came from mobile.

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