• by Amy Corr  @MediaPostOTL, August 4, 2014

Elevator, a Carlsbad-based creative agency added The Corky McMillin Companies and Factor Technologies to its agency roster. Elevator was retained by The Corky McMillin Companiesto handle a brand makeover for the Liberty Station, a remodeling and custom-home builder. The agency will handle digital marketing, language, brand audit and identity. For Factor Technologies, the agency will develop a strategic brand language as they move toward capital acquisition. "These new clients are a reflection of the great work Elevator does and the passion we have to make good brands better," said Frank Cowell, president of Elevator. "We are excited to take these clients to the next level and help to continue positioning them as the leaders in their market."