NAIL Communications was tapped to handle creative work for organic yogurt maker, Stonyfield, following a review. The agency's first work is a marketing campaign encouraging consumers to #CheatOnGreek
with the company's new Petite Creme yogurt. Stonyfield's Petite Creme has all the protein of Greek yogurt with a mild, creamy taste and texture. The #CheatOnGreek campaign will include digital,
social, experiential and in-store elements, and will launch in September. "NAIL demonstrated that they have creative power and heart," said Ben Angeloni, vice president of marketing at Stonyfield.
"What's more, they truly understand the Stonyfield brand and how to maximize our resources to make a marketing impact." "The Yogurt Wars are about to get more interesting, as Stonyfield's Petite Creme
will tempt consumers to #CheatOnGreek," added Jeremy Crisp, Managing Partner at NAIL Communications. Stonyfield spent $264,000 on measured media in 2013, down from $1.7 million spent in 2012,
according to Kantar Media. Stonyfield spent $14,000 on measured media in the first quarter of 2014, per Kantar.