The best time to reach prospective consumers continues to change. About 60% of U.S. Internet users are almost always connected, per eMarketer, citing a July study from CivicScience. About 43% never
unplug from all personal technology, which includes audio players, ereaders, laptops and computers, mobile phones, tablets, and TV. Some 17% only take a break a few times a year. Overall, 20% of
respondents do unplug daily.
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