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Facebook Launches Cross-Device Tracking

  • MediaPost, Thursday, August 14, 2014 8:28 AM
Facebook on Wednesday rolled out cross-device reporting for ads, allowing marketers to see how people are moving among devices and across mobile apps and the web. As an example, the company said an advertiser can view the number of customers who clicked an ad on an iPhone, but then later converted on desktop, or the number of people who saw an ad on desktop, and later converted on an Android tablet.

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