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What Marketers Should Know About the iPhone 6

  • Marketing, Thursday, August 14, 2014 8:57 AM
The impact of the upcoming iPhone 6 launch has been pinpointed by "Marketing," mainly by looking at what iOS8 will bring. The advances include HealthKit which monitors a person's health and, the magazine suggests, could be used in conjunction with iBeacons to direct people to healthy-conscious products in stores. In addition, it suggests, HomeKit not only interfaces with the 'internet of things' but could open doors for deliveries. Larger screens will make the device more advertiser-friendly.

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