The impact of the upcoming iPhone 6 launch has been pinpointed by "Marketing," mainly by looking at what iOS8 will bring. The advances include HealthKit which monitors a person's health and, the
magazine suggests, could be used in conjunction with iBeacons to direct people to healthy-conscious products in stores. In addition, it suggests, HomeKit not only interfaces with the 'internet of
things' but could open doors for deliveries. Larger screens will make the device more advertiser-friendly.
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