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Iceland Awards GBP16m Ad Account To Karmarama

  • Campaign, Thursday, August 14, 2014 8:27 AM
Karmarama has been been handed Iceland's GBP16m advertising account less than a year after the supermarket rejected the agency in a television documentary in which saw it selected The Tom Reddy Agency. Karmarama has been working with Iceland on a project basis for around 12 months, but has now been handed the retailer’s TV advertising account. The agency is developing a campaign platform to launch in the autumn.

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