BIZ DEV: Red Peak Wins Santa Clara Assignment

The City of Santa Clara, Calif. has appointed Red Peak Branding, part of Japanese ad-marketing holding company Hakuhodo, as the agency responsible for the development of a new brand positioning, brand identity and related marketing services. The appointment follows a competitive review. “We need a brand positioning and identity that reflects the values of our city and the many benefits it has to offer current and prospective inhabitants, both corporate and residential,” said Julio Fuentes, City Manager, City of Santa Clara. Red Peak Branding’s involvement is part of a marketing initiative launched at the beginning of the year with the goal of promoting Santa Clara as a wonderful place to live, work and play.

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