Solve was named agency of record for Cascadian Farm, a division of General Mills. The agency has focused on helping the organic brand in its effort to support and sustain bees. First work from the
agency is the Bee Friendlier movement, an initiative designed to educate and inform individuals to create healthier bee environments. In addition to the Bee Friendlier effort, Solve is working with
Cascadian Farm on additional near-term marketing elements to bring further dimension to the overall program. "Cascadian Farm is an optimistic, mission-based brand who believes that everyone has the
power to make significant, positive changes to the world around them," said John Colasanti, CEO of Solve. "The Bee Friendlier initiative is a true testament to the brand's commitment toward better
food and a better planet." Cascadian Farm spent $1.2 million on measured media in 2012 and had no media spend in 2013, according to Kantar Media.