Music streaming
platform Rdio is launching a new free, ad-supported radio service as part of its updated app, which also offers subscribers more listening options.
The new, free radio service -- launched with ad
sales support from Rdio investor Cumulus -- offers access to programmed stations across a range of categories, with no need for a trial or subscription, including stations based on algorithmic
analysis of artist and genres, curated stations programmed by professional DJs and personalized stations with programming choices made by the listener, among other options.
The free stations
are launching with exclusive launch support from Macy’s and Home Depot, including audio ads synced with display ads for Web and mobile; the sponsors are also creating branded stations, giving
them full control of ad messaging.
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The updated app offers subscribers new listening options for on-demand listening, including playlists, albums and songs. It centers on a “Home”
page featuring a frequently updated feed of personalized music “stories,” based on the listener’s music preferences, recent activity from friends and tastemakers, and recommendations
from Rdio experts. There’s also a “Favorites” feature where listeners can keep track of their recent listening, a browsing function for the new curated stations and a trending
feature showing what’s popular now.
In June, Rdio acquired TastemakerX, a music discovery and curation service that enables listeners to discover new music, build and listen to
virtual collections, and view artists based on social discovery. And last September, Cumulus took a stake in Rdio’s parent company, Pulser Media, in exchange for exclusive content, media and
on-air promotional commitments over a five-year period.
Under the terms of the deal, Rdio also gains access to Cumulus’ ad sales personnel to monetize ad-supported free products.
There is plenty of activity elsewhere in the digital radio universe. Also this week, Triton Digital unveiled its new Triton Advertising Platform, which helps digital audio publishers monetize their
audiences for both live and on-demand streaming audio. According to Triton, a number of big clients are already using the platform, including Cumulus and Rdio, among others.