• by Amy Corr  @MediaPostOTL, September 8, 2014

An ad for Science World  is "Positively Painful" for viewers to watch, given what life deals the main character in a matter of seconds. The ad for a children's science museum was banned from airing on Canadian television due to violent content, such as a man getting kicked in the groin. Not what you'd typically expect from a children's museum ad. And that's only one of the man's dismal encounters. When the man opens his door to begin his day, he's hit in the face by the morning newspaper, steps on a rusty nail, is bit by the neighborhood dog and then kicked in the groin. I'd promptly turn back around, but our happy camper keeps on truckin', even after he's hit by a flaming arrow from a Renaissance Fair and hit by a bus. "Optimists feel less pain," closes the ad, seen here. Imagine what else one could learn at Science World? Rethink created the campaign.