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ITVBe Channel To Launch With Diet Coke As Main Sponsor

  • Campaign, Thursday, September 18, 2014 6:45 AM
ITV's new free-to-air lifestyle and entertainment channel, ITVBe, launches on Octobder 8th with Diet Coke as its main sponsor. The sponsorship package, which was negotiated by MediaCom on behalf of Coca-Cola, will include broadcast, online, mobile and licensing aspects. As part of the deal, Diet Coke will sponsor sev­eral programmes across the ITVBe schedule. The channel will focus predominately on reality TV-style programming. It will be the home of The Only Way Is Essex and a number of new shows.

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