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GumGum, Xaxis Partner For Programmatic Trading Of In-Image Ads

  • Adweek, Friday, September 19, 2014 10:43 AM

Adweek has reported that GumGum, an in-image ad provider, and Xaxis have partnered to sell in-image ads via programmatic.

Indeed, whether one is talking about TV, online video, display or mobile advertising, the marketing world is moving toward more automated buying and selling,” Adweek writes.

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