AOL Canada on Wednesday announced that all of its ad inventory -- including display, video and mobile -- will be available for programmatic buying through AOP (AdLearn Open Platform) and Adap.tv.
It’s a similar move to the one that AOL UK announced over the summer.
Inventory from all of AOL Canada’s owned-and-operated sites -- including AOL.ca, AOL.com, The Huffington Post, Engadget, TechCrunch, StyleList, Moviefone, Parentdish and Kitchen Daily -- is now available for programmatic buying, per a release. The company is also including inventory from Project Devil/IAB Portrait and Halo.
“This announcement demonstrates AOL Canada’s continued commitment to enabling our advertising partners to achieve greater efficiency by automating the manual processes that characterize standard media buying,” stated Joe Strolz, general manager of AOL Canada.
Accuen, Omnicom’s trading desk, will be the first to run a cross-screen programmatic campaign in Canada, per a release.