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First Global Brand Campaign Launches 'Meet Me At Starbucks'

Starbucks is launching its first global brand campaign to highlight the good things that happen when coffee lovers unplug smartphones and use their time in-store to connect with friends, a move it hopes will help boost dwell time worldwide. The “Meet me at Starbucks” drive is the first time the coffee business has attempted to convey the values of the brand on this scale. It plays on the idea that while many of its customers are digital-savvy, sometimes the best way for them to connect to one another is face-to-face.

Read the whole story at Marketing Week »

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