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Personalisation At Heart Of New Tesco Hudl Tablet

Tesco has focused on personalisation for the launch of its new Hudl tablet as it looks to use the launch to prove its innovation credentials and that it is listening to what customers really want. At its launch Tesco’s group digital officer Michael Comish revealed a new device that he said was a complete redesign of the original. He said Tesco had designed the new tablet “with customers and what they said they wanted” in mind, with the aim of launching a device that is “welcoming and accessible to all.”

Read the whole story at Marketing Week »

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