CollegeInvest, Denver, named Cultivator Advertising & Design, Denver, as advertising agency of record and lead creative agency, following a one-month review. Media and SEO/pay-per-click will be
handled, through Cultivator, by Explore Communications and Big Footprint Digital, respectively. The three Denver-based agencies pitched and won the account as a team. Pilgrim, Denver, was the
incumbent agency. CollegeInvest is a not-for-profit division within the Colorado Department of Higher Education, dedicated to helping any Colorado resident who wants to get a college education.
CollegeInvest offers several different tax-advantaged 529 savings plans, as well as matching grants for qualifying middle to lower income families. Advertising will include TV, digital and radio, with
first work, targeting parents and grandparents of young children. Additional Cultivator clients include New Belgium Brewing, Anthony's Pizza, Visit Estes Park, Breckenridge Brewery, Inspirato,
Telluride Tourism Board, Hong Kong Beer Co., Moots Cycles and RockResorts.
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