Programmatic trading has been described as many things - opaque, murky and confusing to name just a few - but rarely an “aid to creativity and storytelling”. However, one
major player in the space has just published a report that claims programmatic is the friend not foe of creativity.
Almost half (47 per cent) of agencies, publishers and brands
responding to a poll commissioned by AOL said programmatic technology is “leading to new forms of creativity and storytelling in advertising”.
Read the whole story at Marketing Week »