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Nearly Half Believe Programmatic Offers 'New Forms Of Creativity'

Programmatic trading has been described as many things - opaque, murky and confusing to name just a few  - but rarely an “aid to creativity and storytelling”. However, one major player in the space has just published a report that claims programmatic is the friend not foe of creativity. Almost half (47 per cent) of agencies, publishers and brands responding to a poll commissioned by AOL said programmatic technology is “leading to new forms of creativity and storytelling in advertising”.

Read the whole story at Marketing Week »

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