Channel 5's owner, U.S. media giant and MTV parent company Viacom, has set its sights on overtaking Channel 4 in the ratings as a "the first step" in building up its newly acquired UK asset.
Philippe Dauman, the Viacom chief executive, was asked if Channel 5 beating Channel 4 in the ratings over a week for the first time last year -- the statistical basis was hotly contested by its rival
-- made it a target to overtake. "That's the first step," Dauman told journalists at a Broadcasting Press Guild breakfast.
Read the whole story at The Guardian »