• Campaign, Thursday, October 9, 2014 8:12 AM

McCain Foods has appointed Adam & Eve/DDB to its GBP20m creative account. It follows a pitch against Abbott Mead Vickers BBDO, Bartle Bogle Hegarty, WCRS and the incumbent, BMB. Adam & Eve/DDB and WCRS were then selected to take part in a final shoot-out earlier this week The frozen-food manufacturer called the pitch in July in a process handled by Roth Observatory. The appointment marks the end of an 11-year relationship between McCain and Trevor Beattie, the co-founder of BMB.

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