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Apple Most Valuable Global Brand, Google Second

Apple and Google’s popularity shows no signs of waning after they became the only two companies to have a brand value of more than $100bn. The iPhone maker secured its spot as the world’s most valuable brand with a value of $118.9bn, a 21 per cent year-on-year increase, according to brand consultancy Interbrand. Google trailed its tech rival with $107bn valuation, a 15 per cent jump. Coke came in third place with a valuation of $81bn. The brand was knocked off top spot by Apple last year.

Read the whole story at Marketing Week »

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