
Budweiser ads have
majestic Clydesdales, while a campaign for
Strongbow Hard Apple Cider has a slow-motion horse named Brian. "Cider at Its Bestest" debuted Oct. 1 and it's certainly the quirkiest ad
for hard cider that I've seen. Created by
Droga5, the 60-second spot marks the brand's launch in the U.S. "Slow Motion Horse" features a couple walking barefoot on the beach, close to
sunset. The couple is relaxed, carefree and enjoying a glass of Strongbow over ice. The night is memorable for another reason: Brian, the slow-motion horse. When Brian is in the frame, the ad's music
is loud and crisp. When his slow horse's behind leaves the frame, the music stops and the ad goes silent. Once Brian moseys back in, the music begins again.
Watch it here.
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