• by Amy Corr  @MediaPostOTL, October 13, 2014

PF Chang's China Bistro named Olson its agency of record, charged with advertising, digital, media, customer relationship management, loyalty and public relations. Omnicom's Martin Williams previously handled the work. PF Chang's has worked with Olson's loyalty/CRM group, Olson 1to1, since 2013. Those efforts were so successful that the chain opted to shift its other marketing needs to Olson as well. "We've been very impressed with Olson's thinking and its execution in multiple channels," said Julie Elkinton, chief brand officer for PF Chang's. "They really understand holistic marketing and technology and bring that bi-lingual need to our business. We're excited about the prospects of seamlessly combining all of our marketing communications together through a single agency partner." PF Chang's China Bistro spent $4.4 million on measured media in 2013, down slightly from the company's $4.9 million media spend in 2012, according to Kantar Media. The brand spent $2.4 million on measured media between January and June of 2014.