
Fewer
than half TV watchers prefer watching TV live, according to a new study.
Boston-based creative marketing agency Hill Holliday says only 41% of viewers like watching TV live, with 43% favoring
time-shifted viewing; 18% wanting binge-watching; and 19% preferring video on demand.
Nearly 91% say TV is their top device of choice for watching TV, with 12% for laptops, 5% for tablets, and
3% for smartphones.
Just about 10% say they have Internet-connected devices for their TV sets -- either from Apple TV, Roku, Chromecast, Amazon Fire TV through a tablet, smartphone, or
“even a digital camera.”
More than 25% of survey respondents say they have Blu-ray players and computers connected onto the TV screens, with 17% saying they still have a VCR hooked
up to their TV.
The survey also notes that only 2% say they are not watching TV “at all.”
Some 90% of the survey respondents say they take “a long time to decide what
to watch” -- with only 25% feeling happy or excited about their choice. Another 38% report often say there's nothing interesting to watch.
The survey of 500 U.S. adults was conducted
online in partnership with Research Now in October 2014.
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