David&Goliath has partnered with
Scientific Games to create a national lottery campaign to launch the
Monopoly Millionaires' Club Game. This is
the first time all lottery jurisdictions chose to run one national campaign rather than local marketing efforts for a specific game. The campaign will run in 23 states in 2014 and increase to 32
states by 2015. A 60-second spot, "Hot Air Balloon," is set to the Jimmy Durante tune "Make Someone Happy." What sets this game apart from other lottery games is that after the initial jackpot is won,
multiple millionaire winners are awarded per drawing, hence the tagline: "Making More and More Millionaires." "Hot Air Balloon" begins with a group of people wearing a top hat, similar to the
recognizable Monopoly hat. A fisherman, farmer, and couple on the beach all sport the iconic hat. In the city, a majority of subway riders also rock the look. When a hatless woman leaves her office,
she finds a top hat on the ground, picks it up and wears it proudly. The hats are distributed by people in a hot air balloon -- and if you have one, you are a millionaire. If only making it rich was
that easy.
Watch it here.
advertisement
advertisement