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UK Newspapers Will Measure Mobile From 2016

  • The Drum, Wednesday, October 22, 2014 7 AM

The UK’s newspaper industry should have a new system of measurement that stretched multiple platforms ready for use by early 2016. The timetable comes after a review into the current metrics was announced in the summer and a formal request for proposals (RFP) will be published on 31 October 2014 inviting research and data analytics businesses to bid to supply a new measurement system. The deadline for submissions is 5 December, with a view to trialling the new system from mid-2015.

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