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O2 Switches From ZenithOptimedia To Havas Media Without A Pitch

  • Campaign, Wednesday, October 22, 2014 6:59 AM

Publicis Groupe's ZenithOptimedia's GBP200 million European media business for O2, including the GBP50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vincent Bolloré. According to sources, French industrialist Bolloré, chairman of entertainment behemoth Vivendi, is believed to have struck a deal with Telefonica’s chairman César Alierta, resulting in the dramatic U-turn. Havas Media is expected to take control from January 2015.

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