Avoya Travel named New York- and San Diego-based Piston as its creative and media agency, following a review. Piston's creative, consisting of print and digital elements, and media work will support
Avoya's long-term strategy of strengthening the brand. Avoya's focus is to change the way people purchase vacations. "We are pleased to welcome Piston to the Avoya Travel family," said Sam McCully,
Vice President of Marketing for Avoya Travel. "We're confident that Piston's best-in-class capability will help us deliver upon our aggressive growth strategy and plan for the future." Avoya Travel
spent $468,000 on measured media in 2013, according to Kantar Media.