Mystery and food are the
stars of "The Bite," an adorable TV spot for Villaggio
bread. Set in an Italian city, the ad features a young boy, lunchbox in hand, walking to school. His highlight of the day is
lunch, so imagine his disappointment when he opens his lunchbox to find that someone has taken a bite from his sandwich. This could be playground war. The entire sandwich looks fantastic, so at least
the perpetrator has great food taste. Determined to find the culprit, the boy keeps his lunchbox nearby at all times. In class, there's a missing bite; fishing with his pals, another missing bite.
When the young boy eats lunch with a young girl friend, she, too, has a bite missing from her sandwich. "Villaggio?" she asks? The boy solemnly nods yes, realizing that the culprit is the person who
makes his sandwiches: Mom. "Just try to resist," closes the ad, seen here
, and created by JWT Canada