• by Steve Smith  @popeyesm, October 30, 2014

The social media folks at Honda love to goof around in the name of seasonal branding opportunities. This Halloween, the company will give out treats. Followers of @Honda are being encouraged to hashtag scary selfies in their full Halloween regalia to @Honda with #TreatPromo throughout Oct. 31. In return for knocking on the brand’s Twitter house, Honda will send eligible ghouls a coupon for a box of Mike and Ike candy along with a link to one of five scary Vine videos.

This is not all about handing out candy, of course. The campaign features Vines of the Honda CR-V opening to greet trick-or-treaters. The effort will be promoted across Twitter as well as Facebook.  

In a statement, Honda AVP of Advertising and Marketing Tom Peyton said: "In the spirit of Halloween, we wanted a simple and unique way to show some appreciation to our fans. Innovation is at the heart of our brand. Why not look at innovating something as fun as trick-or-treating?"

Honda has made creative use of both Twitter and Vine regularly. Last year the company answered Tweeters who hashtagged #wantnewcar with a series of personalized near-real-time Vine responses. The campaign tripled Honda's social engagement.