- The Drum, Thursday, October 30, 2014 6:45 AM
Northern & Shell are investing in the development of their CRM systems in a bid to secure the publisher’s data as digital trading techniques to form a more substantial part of the
business, according to head of programmatic Ben Hancock. Hancock said that a steady rise of the method within the publisher’s advertising strategy had placed more urgency on protection of
data.
Read the whole story at The Drum »