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Gartner Predicts 17% Digital Marketing Uplift Next Year

  • The Drum, Wednesday, November 5, 2014 7:01 AM

Gartner has revealed that organisations are set to increase their digital marketing spend next year according to its Digital Marketing Spending report. More than half (51 per cent) of the companies surveyed said they were planning to increase their digital marketing budgets by 17 per cent with customer experience technology, such as programmatic trading which serves the right advert at the right time, fuelling increased spending.

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