AccuWeather Partners With DMP Lotame For Audience Data
- by Tyler Loechner @mp_tyler, November 6, 2014
AccuWeather, a digital media company that uses weather forecasting data to target consumers, this week announced it has partnered with data management platform (DMP) to pair its repository of weather data with rich audience data. AccuWeather will use Lotame to create audiences using demographic and purchase intent data, per a release.
