- Campaign, Friday, November 7, 2014 7:02 AM
BSkyB has reappointed WRCS to the creative account for its on-demand Now TV service. WCRS beat FCB Inferno in a final shootout. Both shops have an existing relationship with BSkyB. WCRS was first
awarded Now TV’s ad business in 2013 without a pitch. The shop’s debut campaign – its only TV activity to date – was called "then and now".
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