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YouGov Reveals Newspaper Reader Profiles

If you wondered which newspaper readers are most likely to own a cat (Daily Telegraph) , which are most likely to own a dog (Daily Express) or which like Neopolitcan ice cream the most (Daily Star); there's a YouGov report for that. The research rounds up different surveys to build a picture of who is reading each paper. Waitrose customers, for example, tend to read The Guardian, while chips, ham and eggs are the staple of the Daily Mirror reader. Unsurprisingly, the keenest sailors read The Financial Times.

Read the whole story at The Guardian »

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