Around the Net
UK Digital Ad Spend To Hit More Than 50% Of Total Budgets Next Year
- The Guardian, Monday, December 1, 2014 8:15 AM
More than 50% of GBP15.7bn advertiser spend will go toward digital and online media in 2015 -- beating print, cinema, buses, billboards, TV and radio combined. The UK is forecast to become the first country in the world where more than half of all advertising spend goes to digital media -- thanks to a national obsession with gadgets, social media and online shopping. Group M, the worldwide media-buying arm of the market services company WPP, has forecast that the total UK ad market will hit GBP15.7bn in 2015.
