Unilever has launched its first ecommerce platform as part of a wider push to link its ecommerce and marketing teams and boost consumer engagement. The site, for its
Maille mustard brand, gives customers the opportunity to purchase premium mustards not available in shops. These include a version of the product that contains Chablis white wine and black truffles
and sells for £29 and gift sets.
Read the whole story at Marketing Week »
