• Marketing Week, Thursday, December 18, 2014 7:01 AM

Instagram provides high brand engagement on its platform, particularly when compared to Twitter -- however, brands have been cautioned against comparing the different platforms. A Socialbakers report published yesterday shows that brands gain nearly 50 times more engagement on Instagram than Twitter. Engagement has been measured as the sum of "retweets," "replies" and "favourites" features, such as those on Twitter. There is no direct conversion between Instagram and Twitter engagement buttons to compare directly.

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