Constellation Brands Beer Division named Ogilvy & Mather Chicago as creative agency for its Corona Light and Modelo Especial brands. The agency will assist in the development and execution of
marketing strategies to increase brand awareness, stimulate product trials, and increase sales. The partnership takes effect on January 1, 2015. "We believe our Modelo Especial and Corona Light brands
have tremendous upside potential for growth," said Jim Sabia, chief marketing officer for Constellation Brands Beer Division. "Ogilvy & Mather Chicago brings a passion for our brands, a
collaborative approach, and creative ideas rooted in consumer insights. We look forward to working with them to capture more of the market opportunity." Corona Light spent $7.3 million on measured
media in 2012 and $6.8 million in 2013, according to Kantar Media. Modelo Especial spent $16.5 million on measured media in 2012 and $21.9 million in 2013, per Kantar Media.