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Twitter Plans Ads For Consumers Who Don't Use Twitter

Twitter is laying out plans to make money from the millions of people who see tweets all over the Web but don’t actually use Twitter. The social media company is planning to sell ads within streams of tweets on other publishers’ apps and websites, people familiar with the matter said. Twitter laid out its initiative to media buyers in a presentation at the Consumer Electronics Show in Las Vegas, the people said. It isn’t clear which publishers are on board.

Read the whole story at Wall Street Journal »

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