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Algorithm Uses 'Likes' To Understand Personalities

  • Marketing, Wednesday, January 14, 2015 7:06 AM

Computers can read individuals as well as their partner and better than their friends just by using their Facebook 'likes', a joint study from the University of Cambridge and Stanford University has found. The researchers came up with an algorithm that can scan a user’s likes to read their personality traits as accurately as a spouse. The algorithm could predict a user’s personality better than a work colleague with just 10 likes, better than a friend with 70, a family member at 150, and a spouse with 300 likes.

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