• by Richard Whitman , Columnist, January 14, 2015

So you have probably heard Y&R has promoted Ronny Northrop to chief creative officer. It's one of many moves Y&R has made. Just a few days ago the New York office named Leslie Sims chief creative director and Chicago creative Bill Camino left. So what's up with all the chair shuffling?

Of the moves, Y&R Global CCO Tony Granger told Ad Age: "In the case of New York, we had promoted Jim Radosevic from a top creative role to the head of the agency, then brought in Dick de Lange from R/GA to be chief strategy officer. Hiring Leslie Sims galvanizes the full power of a reset leadership team, and Jim Elliott is leaving us in a very good place creatively and moving on to his own exciting new chapter. In Chicago and San Francisco, we have cultivated the next generation of creative leaders there and it's very gratifying to see them stepping up to the opportunity. What better time than the beginning of the year, so we can feel the full impact."

The next generation, huh? Out with the old, in with the new. Nothing ever changes, does it?