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Viacom Drops PHD As Omnicom Channel 5 Row Continues
- The Drum, Friday, January 16, 2015 7:21 AM
MTV owner Viacom has ended its deal with media agency PHD after five years as sub brand Channel 5’s dispute with Omnicom Media Group continues. The media shop won the broadcaster’s UK £2m business in 2010 from Equinox without a pitch before assuming responsibility for sister channel Comedy Central three years later. Its remit covered communications strategy and buying across MTV’s channels in the region that saw it work alongside the company’s creative shops.
